Is Walmart Helping Customers Ask Manufacturers to be More Socially Responsible?

On Walmart.ca I read this today;
http://walmart.ca/wms/microsite/GreenerGood/en/product_form.jsp
One of our Sustainability goals is to create zero waste. To that end, Walmart Canada has committed to reducing, reusing or recycling materials that would otherwise be sent to landfill.
Our company has challenged our vendor-partners to make more eco-friendly decisions when packaging their products. We have asked them to eliminate wasteful over-packaging, to include more recycled materials and to ensure more of their packaging can be recycled.
If you believe that a product you purchased at Walmart is packaged in a wasteful or inappropriate manner, please provide us your feedback and we will forward to the manufacturer.

So I reported the eggs I had purchased that were packaged in styrofoam and shipped 3450 KM from the packer to my local Walmart Store.  We'll see if there is any response.  I know our local costco offers eggs packaged in a cardboard/paper-fiber container that CAN be recycled.  I am hoping at a minimum Walmart will offer me the choice of better packaging for my eggs.  At the most, I hope they replace the styrofoam packaging and source their eggs closer to their final destination.  I'll update this post with any good news from Walmart on the "reducing wasteful packaging" front.

Sometimes its hard to tell the difference between "greenwash" and a genuine committment to make the world a better place.  I'm hoping it is genuine for Walmart, because it sounds like they have some really good ideas for making their business more sustainable from top to bottom. Check back to see if this particular instance makes a positive change.

UPDATE:  I haven't heard a thing back from Walmart.  I suppose this was greenwash / good intentions, or something they let slip through the cracks.  Sad....  Hey corporations.  Be good.  If you're good we'll enjoy doing business with you.  If you work hard to look good without actually being good, we'll find out and see through your insincerity.  So when you say "we want to hear from you". Answer the darn email. (and not with marketing BS).  Now I'll be the first to point out that incremental improvements are good.  If a company transitions from 20% good to 40% good, that progress is positive and to be encouraged.  However, pretending that a 20% company is as good as a 40% good company is insincere.  Action not words people.

Cheers,
Greg.